The Business Challenge
The Current Publishing Process Is Manual, Repetitive, Time-Consuming, and Costly.
Managing hundreds of collector-car events, auctions, venues, organizers, articles, dates, images, and social posts required constant research, checking, data entry, and updates across several systems. Staff had to repeatedly search for new events, verify changing dates, maintain Google Sheets, update WordPress, reconcile venue and organizer records, and track publishing status by hand.
As the operation grew, the process became increasingly repetitive, difficult to monitor, and prone to delays, duplicate work, and data inconsistencies.
The challenge was not simply creating content. It was keeping research, data, publishing, and multiple connected systems accurate, synchronized, and scalable.



